Globally 8 out of 10 girls opt out of key life activities when they don’t feel good about the way they look. We never present the unachievable, manipulated, flawless images of “perfect” beauty which the use of retouching tools can promote.ģ) We help girls build body confidence and self-esteem. Our campaigns reflect the population’s diversityĢ) We portray women as they are in real life.Dove believes that beauty is for everyone and therefore features real women of different ages, sizes, ethnicities, hair color, type or style. We have believed in this for 60 years – and today we are recommitting to this with three vows:ġ) We always feature real women, never models. Dove inspires women to want to look like the best version of themselves – because looking and feeling your best makes you feel happier. We believe that beauty should be a source of confidence and not anxiety.
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